Lapshechnice Network “Vokker” will change the concept

The name of the network will remain the same. In next year, the company will open about 20 establishments. The first will be open in March at the Market of Biket Fudkort in Tsvetnoy Boulevard in Moscow.

For the development of the network, Gisak was attracted by a Nikita Rogosny partner, owner of Chinese Chinese and Biket Biket, Chinese cuisine in the department stores TSvetnoy. Gisak delivered more than 51% of his participation in Fastgood LLC, which Vokker has.

Vokker has been working since 2008. At the top of popularity in 2014, the network generated revenues of about 500 million rubles, then the company had 18 points in Moscow and eight more in the franchise regions, Forbes wrote. Now, according to Gisak, no more than 15 franchise points and franchises are openly.

The financial results of the network. According to Rusprofile, in 2023 the income of Fastgud LLCC amounted to 8.7 million rubles against 7.9 million rubles in 2022. The company completed with net earnings for an amount of 5.8 million rubles (in 2022, a loss was recorded net of 1.3 million rubles).

What do experts say? Vokker, before entering the franchise market, must put the network in order, said Vladislav Zemsky, founder of the Zemskiy Group Design Organization. For example, it is first necessary to close half of the establishments that remained completely renewed and open from five to ten points in new locations. This will help attract the franchisee, says the expert.

According to Irina Tsarkova, director of the consulting firm of the consulting firm, the cuisine of the Southeast Asian countries, are included in the three most popular in the catering department. But the competition in the segment is high, so to restart the network you need to make a lot of effort to correctly build a strategy, he said.