According to Bloomberg, Spotify is considering adding a video of the song the user is listening to, as YouTube Music does.
So things the platform will replicate the model it has in some of its Podcasts, that the interview allowed to see her as well as listen to her voice.
Currently, artists can post an album cover art, lyrics, artist bio, live events, and other sponsored content along with their songs.
Now the idea is that this could be replaced with the song’s official video.
For now, it is unknown who the technical partners of the app will be for development or whether this will change the animation that appears when the song is shared on another platform.
The innovation would have the effect of competing with YouTube Music and Apple Musi.c enabled the official video of the song being played so that the platform can match Apple with the widest audience.
In the first quarter of 2023, Spotify reported that it exceeded 500 million users, but its premium subscriber share fell to 40 percent.
The app has more than 515 million monthly active users, up 5 percent from the previous quarter and 22 percent from the same period last year.
When it comes to premium users, the app has 210 million, which represents a 40 percent drop rate.
Spotify’s premium subscribers accounted for 46 percent of its total base in the first quarter of 2019then its percentage fell to 45 percent in the first quarter of 2020, to 44 percent in the first quarter of 2021, and slightly below 42 percent in the previous quarter, from 43 percent in the first quarter of last year. .