Twitter began sharing money from ads with creators when it appeared in comments to their tweets, A measure announced five months ago by Elon Musk, the owner of the social networkbut not yet implemented.
The measure has already been applauded by some beneficiaries: “I love Twitter” he tweeted Billy Markus, co-creator of the Dogecoin cryptocurrency along with a screenshot that shows the social network will give him $37,050 (33,003,16 Euros) over the next few days.
Musk says first payments back to creators for ads that appear in the comments of your tweetsIt would be cumulative since he first announced the show in February.
To access these payments, users Must be subscribed to Twitter Blue (paid)Get a Stripe account to pay these commissions and get over 5 million tweet impressions per month for the last 3 months.
However, the social network has not made public how it calculates the percentage it pays the creators.
Since Musk took the reins of the social network last year, Twitter has lost a lot of ad revenue as the businessman’s constant arguments and changes in benchmarks have frightened advertisers.According to Forbes, the platform’s US ad sales reached $88 million in April, down 59% from April 2022.
With this measure, Musk is also looking for ways to retain especially his most popular users so they don’t go to competitors like him. new social networking Topics Meta, which opened last week and has already reached a record number of downloads exceeding 108 million users.
Content creators are already paid on other platforms like YouTubedistributes revenue to youtubers for the advertising effect of their videos
This has allowed users with many views to save large sums of money while creating more content that generates traffic for the platform.
Source: Exame
