Warner Bros. Discovery has announced an alliance with Google Cloud to apply its artificial intelligence to semi-automated captioning in MaxThe technology will be used to reduce the time it takes to create subtitles for their shows, as well as reduce costs.
Specifically, Max’s subtitles will be created using a new tool developed by Vertex AI, internally known as AI inscription. The interesting thing is that this feature will initially be implemented in the platform’s unwritten software – reality showto give just one example, although it seems there is scope to use it in other formats in the future.
It’s also important to note that, at least initially, Max’s AI-powered subtitling will only be available in the U.S. There are currently no plans to roll it out to other languages in the future, though the process would be more complex since it would require not only transcriptions of the show’s dialogue, but also but also its translation. And this can add potential points of failure.
Warner Bros. Discovery points out that using Caption AI to generate captions in Max does not mean that the entire process is left in the hands of artificial intelligence. The company plans to use human controllers Who will be responsible for quality control to ensure there are no spelling, grammar or interpretation errors.
Max will use AI to create subtitles for his unscripted shows
Of course, Max won’t be the first platform to offer AI-powered subtitles. YouTube has offered this option in both English and other languages via its automatic translation feature for quite some time now. While it’s a useful tool, it’s far from perfect.
YouTube transcriptions often suffer from misinterpretations and may not even handle parts of the dialogue you don’t understand. That’s why Max chose Don’t leave your new automatic captions to 100% Google Cloud AI.but will carry out final checking and corrections through human leaders.
Warner Bros. Discovery says creating subtitles is a time-consuming and human-intensive task. However, it says artificial intelligence can reduce the time it takes to create subtitle files. by 80% compared to the same work done entirely manually. It also mentions that using Caption AI could potentially reduce up to 50% cost of subtitles.
Avi SavenaWarner Bros. Discovery CTO, says that using artificial intelligence in the company’s workflow is critical to improving efficiency and speed. As we said at the beginning, Max’s semi-automated captioning will initially be available in the U.S. If it yields positive results, it wouldn’t be surprising if expand to more countries and content in the future.
Source: Hiper Textual
