Phenomenon Materialists This is a reality. Romantic comedy Pedro PascalIN Chris Evans And Dakota Johnson The premiere took place in the United States, and the public was already able to see what prepared for us Selin SongThe field of the Korean director surprised the world with its first film in 2023, Past livesThe Pearl field, which brought it to the Oscar. Now he wants to repeat the victory with one of the most ambitious distributions of recent years. However, the premiere in Spain Materialists It did not arrive.
In our cinemas, the film will not land until August. And the same thing happens in other territories, such as in the United Kingdom. For its part, in several Latin American countries, the film will appear at the end of June, half a month after its internal territory. This difference in dates is relatively common, although it can surprise many. Several films are released in a checkerboard pattern in different parts of the world. For this reason, the prime minister Materialists This is so late in Spain.
It is true that it is not so normal to see the release strategy, thus, among the great production of the year. Marvel, DC and other franchises usually support the unanimous date (possibly a few days up or down) around the world. Although there are cases in which this happens, such as inevitable Elio From Pixar, which does not arrive until July. In a film like Selin SongTypical for independent cinema, this is not rare. Thus, although the company did not give an official version, delay in the premiere Materialists In Spain, this seems to be responding to the obvious reason.
Because Materialists Does it open in Spain?
In the United States Distributor Materialists This is A24, the own producer of the film. However, all over the world that has rights to the tape is Sony Pictures International. And the company chose to withstand a few more weeks, most likely not to coincide with summer successes. The same week, next to the original premiere in the United States, it has reached cinemas How to train a dragonThe field besides, there is still a hangover of excellent films, such as Lilo and StichIN Ballerina or Impossible mission 8Field
It seems to them that Sony believes that Materialists I could not compete in equal terms in many markets. There are certain countries such as Portugal, Canada or Australia, in which it was chosen to launch it on this date. But in most of the main markets they preferred to wait. And the same thing happens over the next few weeks.
In the period from June to July, they reach cinemas 28 years later (also from Sony), Jurassic world 4IN Superman or Fantastic 4The field seems to be that the distributor believes that if the premiere of the film coincides with them at the box office, it will be completely buried and will go unnoticed. You must also take into account the local premieres of each country. The weekend may seem optimal in one place, but in another, not because some such tape will be released or which can be directed.
In short, the films market are full of variables, which, as a rule, lead to the fact that distributors should make a more complex and stepped plan of what they would like. Based on market research and forecasts, they set a date that they consider better in every country for their advertising campaigns and other necessary actions to maximize advantages. This is a great reason why Materialists It opens in Spain on August 14, two months after the United States. Only time will say whether it was a good idea or conversation and rage will already pass, to miss this opportunity.
Source: Hiper Textual
