Netflix has a problem: users are leaving. This makes forecasts bad and its dominance is tottering. To remedy this, the company’s offices came up with various solutions. For example, a bet with advertising or complete the exchange bill.
We all knew this would happen. The next phase of Netflix’s battle with password sharing is about to come, following its first quarterly loss of subscribers in a decade.
The company announced on Tuesday during its quarterly earnings call that it would be charging customers an additional monthly fee for people who share your credentials starting in early 2023. Despite the fact that this practice was promoted by Netflix a few years ago.
This decision is a continuation of a pilot program in Latin America that charges a special fee for sub-accounts of “additional users”, that is, users who are not part of the main household and use the same account to access. service.
Date for the tariff with advertising and the transfer of profiles
The news comes as Netflix struggles to return to growth and pay off investors after confirming a loss of subscribers earlier in the year. Yes indeed The success of Dahmer and the fourth season of Stranger Things brought the company 2.4 million new subscribers in the third quarter.
Netflix has yet to announce the price of these added users, although if they follow the Quarter Base Rate pilot program scheme, it should be in the region of €3-€4.
For those who want to avoid those fees, Netflix on Monday introduced an account migration tool that will transfer a user’s additional account data – browsing history, recommendations and more – to their new offline subscription.
In addition, the company recently announced a cheaper ad-supported fare that will arrive in Spain on November 10 at a discounted price. price very competitive. Netflix You have a big problem and the solution is not easy.
Source: Computer Hoy
