Netflix continues to evolve into alternative business channels and has now moved into full fitness content with the help of the Nike Training Club and its team of certified trainers.
Starting December 30, the first batch of Netflix Fitness will be available on all streaming platform plans. 30 hours of exercise Focuses on all levels of physical condition. Also in multiple languages for the different countries it will be available in.
A second round of Netflix fitness content along with Nike Training Club is scheduled to launch in early 2023. To find content, simply search for “Nike” and Netflix will redirect you to the content collection.
In total, there are 45 episodes in the first batch, where users can find content adapted to a variety of needs.
- Kickstart Fitness with the Basics (13 episodes)
- Two weeks to get stronger (7 episodes)
- Fall in love with vinyasa yoga (6 episodes)
- HIT & Strength with Tara (14 episodes)
- Fitness for Wellness (6 episodes)
Fitness is new to Netflix, but not to others.
With this new content channel, Netflix will attempt to enter territory dominated by some of the great players in the sector. YouTube with its long video history, Apple Fitness+ active since November 2021 with a selection of content made for the platform or Peloton. This was actually the stellar content of the pandemic in the face of a world without the ability to go to the gym. Since then, thousands of apps and platforms have tried to take advantage of the paradigm shift and practice from home.
However, Netflix’s fitness is honored to be the first streaming platform that deals with fitness content. Its success will depend on the rest of the platforms given the opportunity in the future.
Netflix Fitness, announced almost at the beginning of the year, is joining the streaming platform’s new business lines. For a long time, opening their content, they offered not only series and films. Netflix games dedicated to games on the platform and usually associated with its content have become a milestone of the past year. By 2022, Netflix is also testing a cheap subscription model with ads. Like his intention to enter the sports sector, the price cut was aimed at attracting new users. Mostly the youngest with less purchasing power and a Netflix-focused business after hours.
In fact, the new plan ran into some problems along the way. As there are still few subscribers associated with Netflix’s cheap ad-supported plan, the platform has been forced to lower its rates for advertisers. Also return the investment to some of them when they failed to provide the promised advertising. Only 0.2% of the platform’s new subscribers over the past month have opted for this plan.
Source: Hiper Textual
