Home Credit Bank announced a large-scale update of the corporate style. The organization is changing its name to Home Bank, the bank’s press service said.
“The style and color of the letters will remain easily recognizable. And the name “Home Bank” has always been used in colloquial speech,” the press service said in a statement.
They added that the corporate identity will retain the usual colors, but the name will now be written in Cyrillic.
The rebranding will take place in several stages, firstly, the changes will affect the website and the mobile application. An update is expected next month. And the signage and design of ATMs will change in the fourth quarter of the year.
According to an RBC source, the decision to rebrand was made due to the bank’s unwillingness to duplicate the brand of former shareholder Home Credit NV Last summer, Home Credit became a fully Russian company, having bought a 49.5% stake of the international group Home. NV Credit
Previously, the Bank of Russia excluded Home Credit from the register of major payment organizations.
Author:
Natalia Gormaleva
Source: RB
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