After Announcing Vision Pro, Apple Acquires AR Headset Startup

Apple acquires Mira, an American startup specializing in augmented reality (AR) headsets and software. The news comes just days after big tech announced the long-awaited Vision Pro mixed reality glasses.

The acquisition was announced by the startup’s CEO, Ben Taft, in a special post on Instagram. Gigante de Cupertino also confirmed the acquisition of the tech company in a note. Border.

According to Ben Taft, at least 11 Mira employees have already been hired by Apple. After a seven-year journey “from university dormitory to purchasing,” the executive said he was excited about the new phase of the venture.

First, no information on the amount paid by big tech in negotiations. However, the company specializing in AR hardware and software has raised approximately $17 million in funding to date.

It’s worth noting that Jony Ive, Apple’s former head of design, briefly served as Mira’s advisor. Therefore, according to former employees, the work of the company was already accompanied by big technology.

Although the purchase coincided with the announcement of the Vision Pro, Apple did not confirm the affiliation with the headset.. on a note Border“We buy smaller tech companies from time to time, and we generally don’t discuss our goals or plans,” the brand said.

Military and Nintendo contracts

One of Mira’s main contracts is with Super Nintendo World theme parks., in Japan and at Universal Studios in Los Angeles. The startup designed the headsets used at the Mario Kart attraction, showing interactive characters and items while driving.

A Mira also has military contracts with the US Air Force and Navy.. According to the startup, AR headsets and software help empower “the front-line workforce with communication tools when they need it most.”

There is no information on whether Apple will be able to continue the deals previously made by the company. However, given the history of big tech, it is likely that the brand will decide to end the partnership.