Spotify raises premium subscription prices in Brazil

Spotify announced, this Monday (24), Increase in the price of Premium plan subscriptions in many markets, including Brazil. The new values ​​will help the platform “continue adding value to fans and artists,” according to the music streaming service.

This way, rearrangement Individual Plan changes monthly prices for Duo (for two people) and Universitário (for students). Check the current values:

• Individual Plan: BRL 21.90/month (formerly BRL 19.90/month);
• Dual Plan: BRL 27.90/month (formerly BRL 24.90/month);
• University Plan: BRL 11.90/month (formerly BRL 9.90/month).

in Brazil, Family mode will not change the price for up to 6 people from the same residence.. Thus, users will continue to pay 34.90 BRL per month.

expected increase

The reorganization of Spotify’s premium subscription values ​​was already expected by the market. ANDm april this year, CEO Daniel Ek announced that the platform is ready to raise prices during a shareholders’ conference on financial results.

Like this, The music streaming giant follows the trend of other competitors. For example, Apple Music, Amazon Music Unlimited, and YouTube Music Premium have announced increases in the US and other countries in recent months.

Despite everything, This is the first time Spotify has changed the price of premium plans in multiple markets at once.. The value of the Individual plan for US customers had not been recalibrated in over 10 years.

Finally, The announcement of the new prices for premium subscriptions was announced a day before the streaming service released its financial results for Q2 2023. So the expectation is that the “news” makes shareholders happy.

“Lossless” Premium Plan

Spotify is evolving A new premium subscription plan with “lossless” HD audio. The novelty should please users who like to listen to music with a quality close to the original recordings.

According to the information, new aircraft should debut in the US in 2023. There, the private subscription should cost $19.99 per month (around R$95.15 in direct conversion).