The list of “victims” includes iPhone 14 Pro, iPhone 14 Pro Max, iPhone 13 mini and iPhone 12. This step is traditional for Apple and follows practices from previous years.
The brand’s current smartphone lineup includes the iPhone SE, priced at $429, as well as the iPhone 13, priced at $599 and $699. Of course, the newly announced iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max also joined these.
These changes in the range not only update the product range, but also allow the company to focus consumers’ attention on new products, minimizing competition with old models.
It is worth noting that the discontinuation of old models is often accompanied by a decrease in their price on the secondary market, which can be good news for those who do not follow the latest innovations.
Source: Ferra
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