The Mak.by restaurant chain (former McDonald’s in Belarus) introduced new branded packaging for its products. Only Belarusian specialists worked on its creation, says the Mak.by press release.
It should be noted that the creative concept of the packaging incorporates a modern minimalist style, which “evokes positive emotions and reflects the taste of the product.”
Illustrations of ingredients for burgers, buns and drinks are hand-drawn. That’s why Mak.by decided to focus on quality control of each ingredient, from the field to the restaurant counter.
A team of 11 specialists from the Fabula Branding agency worked on the design; From the creation of the first sketches to the final designs it took more than 740 hours.
For the production of boxes, high-quality cellulose cardboard is used, supplied by the largest Belarusian company in the paper industry, Dobrush Paper Mill “Hero of Labor”.
The former McDonald’s restaurants in Belarus opened under a new name in April 2023. The Mak.by brand was chosen from 1.5 thousand proposed options. The network application is called “MyMak.by”.
Author:
Anastasia Marina
Source: RB
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