Adata, owner of XPG, expects Brazilian appreciation; discover products

Events like the Brasil Game Show are great ways for big brands to engage with the public, and this was one of the goals of manufacturer Adata, who was present at the Taiwan Excellence booth at the Brazil event. Owner of gaming brand XPG and one of the world’s largest memory manufacturers, The company wants more recognition from the Brazilian public.

The truth is, as a user of technology products, you probably already own, have, or will own a product with Adata technology. But you may not know this. The company, which is a leader in the memory market, supplies RAM and storage modules, for example, to the world’s leading laptop manufacturers, which causes the company’s name to be “overlooked” by many consumers.

During the Brasil Game Show 2023, the company took advantage of public interaction to present its gaming solutions and associate its image with its sub-brand XPG, which focuses on the gaming market. Many consumers still don’t know that brands are connected, according to Thiago Tieri, marketing manager at Adata in Brazil.

The best Adata/XPG products at BGS 2023

Adata presented some of its main products to the Brazilian public at BGS 2023. Voxel had the opportunity to see some of the company’s highlights firsthand during the event. To follow the Brazilian market closely, take a look at some of the manufacturer’s highlights below.

XPG Gammix S70 Blade SSD

Equipped with Adata memory, XPG Gammix S70 Blade SSD stands out by providing enough power to deliver high speed on PC and also on PS5. The product has the certification seal and can be used to expand the storage of Sony’s next-generation console.

Up to 4 TB versions of the M.2 format model, which offers reading speeds of up to 7400 MB/s, can be purchased. Prices for the 1TB version are currently around R$400 in Brazil.

XPG Spectrix S40G SSD

Another notable SSD of the brand is XPG Spectrix S40G. The model does not meet the requirements for PS5 storage expansion, but it is an interesting option for PC users.

With read speeds of up to 3000 MB/s, the product follows the M.2 standard and has up to 1 TB of storage. The appearance is also impressive, thanks to the customizable RGB LEDs on the body of the product. Prices are around R$ 390 for the 1 TB version.

XPG Spectrix D50 DDR4 RGB RAM Memory

Adata also sells Spectrix D50 series memory under the XPG brand in Brazil. The company highlighted the version with DDR4 technology, which is still very popular in the country.

The model, which has a bold appearance and Intel and AMD compatibility, has RGB LED support and offers speeds up to 4,133 MHz. The memory is sold in Brazil with capacities up to 32 GB and prices starting from R$ 199.

XPG Lancer RGB DDR5 Memory

Adata is also investing in DDR5 memory, and one of the company’s highlights in the high-end segment is the combs in the XPG Lancer series. The models support RGB LEDs, have an elegant appearance and offer speeds of up to 7200 MT/s.

Thanks to the DDR5 standard, the product has an integrated power controller that provides greater stability during use. The product also includes numerous effects for using color LEDs, including synchronization with music. In Brazil, prices start at R$ 420 for sticks with a capacity of 16 GB.

XPG Cybercore Platinum font

While Adata is well-known in the memory market, XPG is a popular brand in the power supply market. The company has brought the Cybercore Platinum model to BGS 2023, and according to the manufacturer, this is “XPG’s A community of PC enthusiasts.”

The up to 1300W power supply is modular and promises quiet performance and state-of-the-art cooling. Additionally, the model has an active FPC that regulates voltage and increases efficiency, according to the brand. As for the price, the 1000W version of the XPG Cybercore Platinum is available in Brazil for around R$ 1500.

XPG Valor Air case

The gaming brand also showcased the XPG Valor Air Case at the Taitra booth at BGS 2023. The product, which supports motherboards up to ATX size, has four 120 mm fans, aerodynamic design and the ability to fit graphics cards up to 30.5 centimeters.

Available in black and white in Brazil, the mid-tower case is currently sold in the country starting from R$ 320.

XPG Precog and Precog S headphones

Finally, it is worth noting that Adata and XPG also work with headphones. The company exhibited the Precog and Precog S models, which are available for sale in Brazil, at BGS 2023.

In addition to offering the user different connection options such as USB-C and 3.5 mm, XPG Precog has a robust and durable design. It is not so easy to find a model with 7.1 audio support in Brazil, but it can be seen in e-commerce stores for around R$ 400.

The Precog S is widely available in Brazil for around R$160. Aimed at the entry-level market, the device features 50mm drivers and an omnidirectional microphone. The headset, which has black or white color options, has a 3.5 mm connection but also comes with a PC adapter.

So what do you think about the selection of Adata products offered to the Brazilian public? Do you already use any products from the brand? Let us know on Voxel and TecMundo’s social networks!