The total turnover of the entertainment events industry (posters and non-posters – private, corporate, state – concerts, shows, shows of all kinds, including film screenings and film festivals) at the end of 2023 will increase compared to 2022 ( will be approximately 315.5 billion rubles), but this is still less than in 2019 before the pandemic. The industry is hampered by the general economic situation, the lack of many artists, content and other “losses that are difficult to recover”, although market players have already started creating many new products and cinemas have almost recovered income. (but not assistance).
These are the conclusions of analysts from the InterMedia agency, who surveyed more than a thousand businessmen and government organizations in the sector between April and August 2023. The report was studied by RBC journalists.
The research company annually analyzes the state of the entertainment events market and expects the following results by the end of the year:
- Commercial income of organizers of concerts, shows, film festivals and shows will amount to about 36.5 billion rubles, 38% less than in 2019, when the amount was 58.8 billion rubles, but more than in 2022 (then they earned 25 billion). rubles),
- The total turnover of all entertainment events, according to InterMedia analysts, will be 315.5 billion rubles, of which 155.5 billion are income from commercial activities and 160 billion are budget allocations of all levels (in 2022, turnover was 17% lower: 262.4 billion out of 141.5 billion commercial and 120.9 billion budgetary, and in 2019, 323.3 billion rubles out of 201.4 billion commercial and 121.9 billion budgetary),
- At the same time, the balance between the participation of organizers of budgetary and non-budgetary concerts and shows has tilted in favor of budgetary ones: if in 2019 they were 46% or 51.3 billion rubles (against 54% of non-budgetary ones) Then, in 2020, public sector employees amounted to 74% or 21.6 billion rubles, and the trend continues. In 2022, the share of organizers in the budget was 65% or 45.5 billion rubles, and the forecast for 2023 was 62 billion rubles.
The long-suffering business sector, as evident from the report, complains about the “complete lack of budget allocations at all levels, including grants, grants and subsidies, as well as income from sponsors and independent philanthropists” and believes that the effectiveness of the public administration in the field of creative industries is on a five-point scale (where 5 is the maximum) can be graded with a “C” (57% voted for the average grade, 4% were generous with a 5 and the 22% gave a rating).
The study takes into account official data from the Ministry of Culture (including information from the main information and computing center, the Cinema Fund, and InterMedia’s own data).
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
