The study also sheds light on YouTube’s rapid growth; An estimated 4 billion videos are expected to be streamed in 2023 alone. Zuckerman and his team also uncovered the “long tail” phenomenon, where videos with 10,000 or more views made up only 4% of the entire data set.
At the same time, the YouTube application for TVs also has fewer ads. This video hosting policy has been enacted at least in the United States. However, despite its downsizing, it is worth considering that the company now compensates for the block viewing frequency with advertising time. The practice of showing ads on Shorts, which are similar to TikTok videos, has also changed.
Source: Ferra
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