According to the statistical report of the American research company Motor Intelligence, hybrid car sales in February 2024 amounted to approximately 106 thousand cars; this is 54% more than in 2023. The share of “hybrids” in total sales increased to over 8%. %, up from about 5% a year ago. The Toyota Camry and Corolla are doing particularly well.
Japanese automakers also decided to increase their sales by reducing dealer incentives. In February, Toyota paid dealers $1,316 per vehicle as an incentive; this was 50% less than the industry average of $2,828. In return, dealers use incentives to provide discounts to customers.
But Toyota and Honda have noticed a trend where their cars are selling well even without discount offers. This was confirmed by one of the leading Japanese analysts, Toshihide Kinoshita of SMBC Nikko Securities: “Toyota Camry and Corolla hybrids are selling well even without discounts,” the expert said in a recent interview.
Source: Ferra
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