What should be considered before using Artificial Intelligence at work?

It’s no secret that advances in the use of artificial intelligence (AI) in the job market are driven by companies’ relentless pursuit of efficiency and innovation.

According to Zendesk’s Customer Experience Trends report, increasing investment in AI-based resources Optimization of internal operations of organizations, As well as improving relationships with customers.

With 67% of business leaders planning to increase their investment in AI by the end of 2024, and half predicting an increase of up to 25% on an annual basis, the central role AI plays in the enterprise landscape is clear.

But while artificial intelligence promises to revolutionize processes, the app is not coming without important considerations. Read on and see what to consider before using AI in the workplace!

What are the risks of using artificial intelligence in the workplace?

A survey conducted by 3Gem in late 2023 in 11 countries, including Brazil, found that more than 70% of office workers recognize the use of productive AI tools such as ChatGPT in the workplace.

Remembering that artificial intelligence enables electronic devices to think and learn like humans, relying on algorithms and mathematical models to identify patterns in large volumes of data and make decisions.

However, the same capacity ethical, legal and practical challenges This cannot be ignored. Below we will look at the main risks:

Sensitive data leak

According to the same survey mentioned above, 31% of employees interviewed admitted to entering potentially confidential information such as: Information from company customers and employeesin generative AI tools.

This lack of awareness and understanding about the risks associated with sharing sensitive data across AI tools Exposing companies to serious legal, financial and reputational problems.

Leaking confidential information can lead to privacy breaches, identity theft, loss of customer trust and damage to brand image.

Additionally, organizations may face serious fines and regulatory sanctions. failure to comply with data protection requirements It is established by legislation such as LGPD.

Impact on Intellectual Property

The increasing use of artificial intelligence in the workplace also raises concerns, especially regarding intellectual property rights regarding the authorship and originality of the content produced through these technologies.

Events such as the legal case between OpenAI and the newspaper New York Times and last year’s strikes in Hollywood have underlined the need for clear policies and protection mechanisms to ensure the security and integrity of intellectual property.

Automation causes jobs to disappear

The Organization for Economic Co-operation and Development (OECD), with 38 member countries including economic powerhouses such as the UK, Japan, Germany, US, Australia and Canada, warns of the significant impact AI could have on business, raising market fears Fall in wages and job loss.

As artificial intelligence becomes more advanced and widespread, concerns are growing about the future of employment and the need to adapt to face the challenges brought by automation.

Aggravated social and economic discrimination

When misused, AI can perpetuate or even strengthen existing inequalities, affecting groups that already face disadvantages in the labor market. This is what the OECD emphasizes about risks. Using AI tools to recruit talent.

These concerns are based on recent cases where technology reproduces biases, such as discrimination against women in selection processes for technology positions and racially biased facial recognition in prison systems.

What are the positive effects of Artificial Intelligence in the workplace?

As new algorithms and technologies are developed, artificial intelligence continues to develop and evolve, becoming increasingly useful in various fields.

One of the key advantages of AI is its ability to efficiently automate tasks in both traditional industries and startups; This improves production and allows professionals to focus on more complex tasks and greater returns.

Additionally, artificial intelligence makes it possible to personalize the user experience according to individual needs and preferences, increasing customer satisfaction and the effectiveness of interactions.

Another important benefit is AI’s ability to analyze large amounts of data more efficiently and accurately than humans, which can lead to better decision making. more informed decisions in less time.

The ability to predict future outcomes and events is useful in a variety of fields, from finance to healthcare.

It is also necessary to take into account: Automatic learning ability of artificial intelligence. This allows AI systems to adapt to changing conditions and provide increasingly accurate and relevant results.

The importance of incorporating new technologies into companies

The importance of incorporating new technologies into companies is becoming increasingly evident, especially when considering the benefits that can be achieved.

The transformative potential of artificial intelligence in business was already highlighted in an analysis by consultancy Deloitte in 2018: 82% Companies investing in artificial intelligence achieved high financial returnsthe average is 17 percent.

Therefore, we need to accept that artificial intelligence is not just a temporary trend, but a current and future reality for companies. The important thing is to adapt to this technology by helping it with daily tasks. not as a complete alternative to man.

Some guidelines can be followed to safely integrate AI in the workplace:

1. Be detailed and objective when describing prompts;
2. Check the information provided by AI regularly;
3. Never rely solely on AI-generated data when making strategic decisions;
4. Continuously invest in the development of technology and training to use it.

By taking a balanced approach that effectively combines the potential of AI with human skills, professionals and businesses can maximize their potential and achieve extraordinary results.