Total spending and average bill for entertainment increased in the Russian Federation by 10-15% in the first quarter of 2024

According to Kommersant, compared to the same period in 2023, there has been an increase in spending in the entertainment sector. Although the first quarter of last year, compared to the gloomy 2022, showed an obvious increase.

According to the data from the “Check Index” (part of the OFD Platform), to which the publication refers:

• The average cinema bill increased by 10% to 722 rubles,
• The average check for a theater or concert increased 6.5% year-on-year,
• the average bill for a museum or exhibition increased by 13% to 951 rubles,
• The average bill for betting houses and for purchasing a lottery ticket (also included in the “entertainment” category) increased by 15% to 121 rubles.

The total number of purchases in bookmakers also increased by 13% (experts attribute this to the level of excitement at the main sporting events of the year, including the European Football Championship).

Olimpbet development director Konstantin Gusev also notes an increase in the average rate of 21%. And in Fonbet they read that the market has not grown by 15%, but by 20%.

However, interest in museums, despite the increase in average admission, has decreased: the number of tickets purchased has decreased by 15%. And in the cinema they point out that the increase in the average bill “follows general inflation” and is not a reflection of greater demand.

The number of sales is growing slightly, it has not even reached pre-pandemic levels and there are no longer purchases per person.