On June 10, an experiment on labeling smartphones, laptops and tablets will start in Russia.

It is expected that this measure will reduce the amount of counterfeit goods on the Russian market. Is this really so, and what to expect, now we will figure it out.

Short description

  • What is product labeling
    What does the marking look like?
    How digital marking works
    Why label smartphones and laptops
    When and who will start labeling smartphones and laptops
    When will labeling become mandatory?
    What happens if you don’t wear the markings?
    What will ultimately happen to the labeling?

What is product labeling

Since 2016, Russia began to introduce additional labeling of goods, which allows tracking the entire path of products from the manufacturer to the end consumer.

The main purpose of labeling is to avoid the risk of purchasing counterfeit products. For businesses, there is an opportunity to use ultrasonic radiation of electromagnetic radiation for the end consumer in order to rebuild logistics schemes based on the information received, optimize deliveries and inventory.

Initially, only fur products and alcoholic beverages were subject to labeling. After changes were made to this regulation, labeling must now be worn on dairy products, water, medicines, shoes, clothing, cameras, medical devices and many other categories. There are 18 of them in total.

In addition, initially there were several systems for creating markings, but since 2019 in Russia there has been one operator for digital marking of all goods – “Honest Sign”, the operator of which is the Center for the Development of Advanced Technologies (CRPT).

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What does the marking look like?

You may have seen markings on a variety of products. For example, water bottles usually have a special code on the cap, which is placed at the checkout instead of a barcode.

This is a data matrix. Visually, they are similar to a QR code, but their operating principles are different.

Data Matrix was created in 1994 by the American company International Data Matrix. Its advantage is that it can encode 50 characters in a graphic element of 2–3 millimeters in size. Maximum There can be 2335 alphanumeric characters in one Data Matrix code..

In addition, Data Matrix is ​​better suited for labeling most of the objects around us. It can be read from any angle and is scannable even if the damage is up to 30%.

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How digital marking works

The manufacturer or importer must be registered in the Honest Sign system. Then he shows digital codes, the same Data Matrix that the packaging carries at the production stage.

After this, the entire route of the goods is recorded. When he enters the store, the code is scanned before being placed on the shelf.

Then, when the buyer pays for the goods, the data matrix is ​​scanned at the checkout, and the message system itself, confirming the goods, is activated from circulation.

In turn, the buyer can always scan the code using the phone camera and the Honest Sign application (App Store, Google Play) to find out all the information about the product and check its authenticity.

If a counterfeit is detected, he himself will decide on the prospects for use. In addition, an identified fake can be detected in the application.

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Why label smartphones and laptops

According to IQ Technology, the share of counterfeit smartphones in Russia now reaches 31% of all offers, laptops – 30%, smart watches – 63%.

With the help of labeling, you can reduce the number of fake products. Digital marking allows you to obtain all the information about the product.: name, manufacturer, dates and place of manufacture, sale, and expiration date.

But not everyone thinks labeling is effective. For example, the Association of Trading Companies and Manufacturers of Electrical and Computer Equipment RATEK (it includes Huawei, LG, Philips, M.Video-Eldorado, Honor, re:store – 40 companies in total) opposed the labeling of electronics.

The association believes that the Russian electronics market is “sufficiently legal”, since there are other types of markings.

Electronics and household appliances are one of the easiest segments; there is almost no counterfeit: most products have a serial number, smartphones and tablets also have an IMEI.

Anton Guskov, representative of RATEK

Russian electronics manufacturers have markings.

It provides the ability to control and combat counterfeiting. Not to mention the fact that end-to-end analytics in the production of IT solutions is an effective tool for building trust and confirming security for consumers.

Vladimir Stepnov, President of Aquarius

The Ministry of Industry and Trade did not hold the post of RATEK and labeled products without fail.

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When and who will start labeling smartphones and laptops

The experiment on labeling radio-electronic products started on December 1, 2023. Initially, it included sockets, light-sensitive conductors, lamps and lighting equipment. There are about 30 positions in total.

But on May 23, the Russian government expanded the experiment. From June 10 it will include laptops, tablets and phones, and from July 1 – printed circuit boards. The duration of the experiment is until April 30 and August 31, 2025, respectively.

The Council of the Eurasian Economic Commission decided last year that each EAEU country guarantees compliance with labeling codes on laptops and phones, so expanding the experiment on this type of electronics is an expected step.

Dmitry Gorelik, said the director for industrial labeling of the CRPT (operator of the “Honest Sign”)

Gorelik believes that labeling does not affect the cost of production.

The voluntary labeling experiment does not affect the cost of laptops, tablets, phones and printed circuit boards. Joining the pilot project is an opportunity for a business to test the work with the Honest Sign system in advance, as well as test the process of applying codes to different types of products.

Dmitry Gorelik, said the director for industrial labeling of the CRPT (operator of the “Honest Sign”)

Electronics manufacturers will have to purchase tagging equipment, which may be reflected in the final pricesays the interlocutor of the Russian newspaper.

The cost of one labeling code for one product is 50 kopecks excluding VAT. Product codes used for experimental labeling are provided free of charge.

Currently, 70 companies are taking part in the experiment. These are mainly Russian manufacturers. But importers of foreign products will probably also have to label their products.

Therefore, Data Matrix codes will soon appear on the boxes of smartphones, laptops and tablets, which will be available through the “Honest Sign” application.

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When will labeling become mandatory?

Every year the list of products associated with labeling increases. By the end of 2024, almost all light industrial products will be required to be labeled.

Electronics manufacturers and importers can voluntarily participate in the experiment to test the system and adjust marking.

Most likely, after the end of the experiment (the last stage ends on August 31, 2025), labeling of smartphones, tablets and laptops will become mandatory for everyone. It is possible that other categories of electronic goods will be added to it.

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What happens if you don’t wear the markings?

Failure to comply with product labeling requirements may result in administrative liability. For example, when selling goods without labeling, a legal entity may be fined 50-300 thousand rubles and confiscate the products.

In some cases, criminal liability may apply if the value of the goods exceeds 1.5 million rubles.

Manufacturers and sellers whose goods are already officially tracked expect to label their products to avoid sanctions.

If the product label is experimental, there is no need to wear it as participation in the experiment is voluntary.

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What will ultimately happen to the labeling?

Labels are already used for many everyday products and the list is updated regularly.

It has its pros and cons. The latter, for example, includes the need to purchase equipment for applying codes and reading them.

In addition, manufacturers must pay 50 kopecks for each code of one product.

Consumers, in turn, receive a simple tool to verify the authenticity of the product.

Despite all the shortcomings and objections of some manufacturers, the list of goods for labeling continues to be gradually refined.

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Source: Iphones RU

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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