Mark Zuckerberg says creators will have digital clones in the future

Meta CEO Mark Zuckerberg believes that content creators and digital influencers will have a technological solution for busy schedules and large workloads. According to the executive, these figures They will be able to create clones of themselves using artificial intelligence (AI).

In a long interview with AI expert Rowan Cheung on his YouTube channel, Zuckerberg talked a little about his vision for technology for professionals in this category – from a different perspective than the one he has adopted in recent years.

The person responsible for platforms such as Facebook, Instagram and WhatsApp thinks this is a possible and promising future, including Meta’s involvement in the industry.

In the chat, Zuckerberg also discussed the company’s latest language model, Llama 3.1and there are some plans for open source AI tools for sectors like education in the future.

Virtual clones of celebrities?

Basically, Zuckeberg’s idea is that creators can take all the information about themselves from social networks and use it to train an AI model. This robot will be able to “reflect their values, goals and what they are trying to doand people will be able to interact with them.”

“That would be almost like an artistic piece that the creators would make for people to interact with in different ways,” he explains. The app did not specify whether these would be text-only profiles or other media such as audio and video.

The clone would not only give creators full permission, but also provide a way to solve the problem”not enough hours in the day” To do the actual work and at the same time interact with the community as much as they want.

Meta itself has also started testing this feature. Some of the AI ​​assistants Meta has developed for digital platforms having “personalities” that simulate celebrities from different walks of lifeLike former American football player Tom Brady and singer Snoop Dogg.

The “AI agents” the CEO mentioned would be useful for companies of all sizes, as well as being used by content creators. He imagines that every company would have an avatar that would talk to consumers and work in areas like sales and customer service.