AI is making its way into the world of advertising, and Coca Cola He’s the latest to put it to use. Coca-Cola announced Monday before Siggraph that it has partnered with advertising agency WPP to bring artificial intelligence from Nvidia in its global advertising campaigns.
“With Nvidia, we can personalize and customize Coca-Cola and food imagery across more than 100 markets, delivering hyperlocal relevance quickly and at global scale,” said Samir Butada, global vice president of StudioX Digital Transformation at Coca-Cola, in a press release published Monday.
Coca-Cola is working with WPP to develop Prod X, a custom production studio and digital twin tools that the beverage company can use in its advertising. A digital twin is nothing more than a virtual copy of a real-world object that can be manipulated in a 3D environment. You can probably see why this could be useful for a company like Coca-Cola.
WPP also announced on Monday that Coca-Cola will be an early adopter of Nvidia’s NIM microservices for universal scene description (OpenUSD), a “3D infrastructure that enables interoperability between software tools and data types for creating virtual worlds” invented by Pixar. With NIM and USD, WPP can leverage a large catalog of brand images and digital models and combine them into localized, culturally relevant scenes so Coca-Cola can better target local markets.
This content engine is based on Nvidia’s Omniverse Cloud, an API and SDK platform that brings together a variety of 3D tools.
WPP uses the platform to combine design data from software like Adobe Substance 3D with, for example, generative AI systems from Adobe and Getty, so its designers can create photorealistic models of products (in this case, Queue Coke bottles) using natural language cues.
Ad creators can create huge libraries of visual assets, as well as the Python code needed to create 3D scenes around those assets.
“The beauty of this solution is that it unifies multiple stages of the production process into a single interface and process,” said Perry Nightingale, senior vice president of creative AI at WPP, of NIM’s new microservices. “This empowers artists to get the most out of the technology and create better work.”
Source: Digital Trends
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
