YouTube Premium faces monthly fee hike in many countries

YouTube Premium, a paid subscription to Google’s streaming platform, will become more expensive in many countriesUsers around the world reported receiving an email from the company informing them of the increase.

To date, reports have been collected mostly from subscribers in European countries such as Belgium, Italy, Switzerland, Sweden, the Netherlands and Ireland. Middle Eastern countries, Singapore, Thailand and Indonesia are also affected by the new regulation.

New values It will come into force in November 2024 affects both individual subscriptions and family plans. The measure does not affect the United States and To date, no emails have been sent to Brazilian users regarding price changes.

In most countries that use the euro as their currency, the family plan will be the hardest hit, rising from €18 to €26. Individual subscriptions range from €12 to €14. In some cases the correction reaches up to 50%.

YouTube is becoming more and more Premium

“These are not easy decisions to make, but this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube,” the statement said.

In addition to not displaying ads, Premium also allows content to be played offline and in the background of your mobile phone. Include YouTube Music in the packageSome AI features are also exclusive to subscribers.

YouTube Premium in Brazil It currently costs R$ 24.90 per month for an individual subscriptionpossibility of annual payment, family plan sharing (R$ 41.90 per month) and student discount request. The last regulation on national territory took place in August 2023.

In addition to increasing subscriptions, the platform has also stepped up its pursuit of users who use VPNs to subscribe to the service in countries where it is less valuable. YouTube has also improved its ad-blocking detection tools, cracking down on those who use these programs to bypass ads in videos.