It’s over: very soon advertisements will start showing in threads

Topics is about to make the first big controversial change in its history. Reportedly InformationThe meta will start very soon show advertisements in its still nascent social network, which competes with X (Twitter).

The aforementioned media outlets claim that Mark Zuckerberg’s executives’ intention is to include advertising in topics. at the beginning of 2025. The company’s goal will be to take advantage of the new momentum it has achieved recently in terms of new users entering and bringing back those who left the app.

The implementation of advertising in Threads is still in the very early stages, but the project will be carried out by Instagram’s marketing team. It is currently unknown what format one can choose to display sponsorships, although embedding targeted content into the platform’s feed is not unusual.

It was known from the very beginning that sooner or later Meta would start showing ads in Topics. You could even say that the experience is free of ad pollution This lasted much longer than we could have imagined.. Let us remind you that the social network debuted in July 2023. Thus, it has been operating for about 16 months and has not yet implemented any monetization system.

However, if the promotion Information If this is true, ads will likely start running much sooner than Mark Zuckerberg promised in the early days of Threads.

Ads coming to Threads in early 2025

At the height of its launch, Threads added over 30 million users in its first 24 hours. This led many to joke about how long it would take for Zuckerberg to start flooding the social network with ads. However, the Meta leader accepted the challenge and made a very amazing promise about when the advertisement will start running.

“Our approach will be the same as with all our other products: first make it work well, then see if we can get it to 1 billion people, and only then think about monetization,” the businessman at the center. last year.

Certainly no one expected Zuck to literally wait until he had 1 billion users to run ads. His commentary focused on laying a strong foundation for the platform before thinking about trying to get economic returns from it.

He crux of the matter is that while Threads has improved a lot since its premiere, there are still a few things that need to be fixed and improved upon. The most important is, without a doubt, the quality of its recommendation algorithm, which is practically useless for finding interesting or relevant content in the For You section.

It’s worth remembering that Adam Mosserihead of Instagram, also warned that Threads will not remain ad-free forever. “If we’re successful and create something that a lot of people love and continue to use, I’m confident we’ll monetize it. And I’m sure the business model [a adoptar] It could be an advertisement. But now we are not focused on monetization,” he said in 2023.

Threads had a stunning debut. but the furor quickly died down. The platform began to recover this year, and by its first anniversary it reported that it had 175 million monthly active users. It recently benefited from a new exodus of users from X (Twitter), which helped it grow again. At the end of October, Zuckerberg confirmed that the social network 275 million monthly active users and that more than 1 million new users were registering per day.