Threads Copies Bluesky Feature to Steal More Users from X

Topics announced a feature that will allow you to subscribe to personalized channels with your favorite topics. The social network will borrow a feature we already see in Bluesky: users will be able to create feeds on specific topics. Threads wants to increase its user share, and one way to do this is by offering access to the topics that interest you most.

According to Mark Zuckerberg’s post on his Threads profile, the social network has begun testing. a new way to create channels dedicated to your favorite topics and profiles. This feature is similar to what the old Tweetdeck offered, where users could pin columns (channels) with topics or users. The head of Meta noted that this function is available to a small number of users.

Custom channels an important feature that has been limited to Tweetdeck for years and other marketing applications. Bluesky introduced this feature a year ago, although the channel creation process is more complex and less end-user friendly. In this area, Threads strives for ease of use, so Users simply need to search for a topic or person and add it to their list. feed

Social network Meta has shown consistent growth throughout 2024, although the last two weeks have been decisive. Threads exploits user churn Xafter Elon Musk changed the way the account blocking function works in early November.

“We had over 15 million sign-ups in November alone, and within three months we had over a million sign-ups per day,” said Adam Mosseri, head of Instagram. “We know we have a lot of work ahead of us, and our teams are working hard to give this community what it needs.”

Threads and Bluesky benefit from X changes (Twitter)

The rollout of personalized channels is another feature of Threads that Zuckerberg and company are trying to attract more users with. Once again, Meta is taking advantage of Elon Musk’s failure to make money and grow its user base. At the end of the day everything will turn into profit once it starts showing ads in 2025.

Another social network that has benefited from X’s policy changes is Bluesky. Dubbed a “healthy and transparent alternative to Twitter,” the platform has seen a remarkable rise in popularity. According to the company, over a million new Bluesky users in the last 24 hours.

Unlike Threads, Bluesky offers a user experience closer to what we’ve experienced on Twitter over the years. The user interface is similar, with timeline feeds, direct messages, and a feature to block toxic accounts. Another plus is that there is still no bot presence or hate speech on the same level as in X.

While Threads and Bluesky grow it’s hard to think that they will become a real alternative to X. Switching social networks doesn’t mean you’ll find the same topics or people you read every day. It is likely that all those millions who opened their account on other platforms will leave it in a few days and return to X.