The Knight Frank Russia consultancy calculated that in the first half of 2022, for the first time in the history of observations (since 2014), only two foreign brands entered the Russian retail market.
This is an absolute low even compared to the first half of 2020, when six foreign startups appeared on the local market due to the pandemic.
The companies that decided to enter the Russian market in 2022 were Vilhelm Parfumerie (a mono-boutique was opened in street retail format) and a Chinese clothing and sports shoe store from Li-Ning (opened in the Krasnodar Gallery shopping center in Krasnodar). . It is reported by Forbes with reference to the regional director of the department of commercial real estate Knight Frank Russia.
At the end of the year, four Turkish brands announced plans to enter the Russian market: fast-food restaurants Chitir Chicken, Yesen Burger and Little Kitchen, and coffee chain Arabica.
Currently, the number of online stores, logistics companies and media outlets that have decided to suspend trading and investment activities, as well as deliveries in Russia, exceeds 180.
At the same time, some retailers opened under new brands after the suspension of work in the country. These are the brands L'Occitane ("L'Occitane"), OBI ("OBI"), McDonald's ("Tasty - and thats it"), Reserved, House, Cropp, Mohito and Sinsay of the LPP Group (RE, CR, M , "Sin", "XC" respectively) and others.
Author:
anastasia mariana
Source: RB
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