MIPT developers have presented an innovative digital platform that will significantly facilitate the process of creating advertising materials for clothing designers. Thanks to this technology, called Redress, creators will be able to create virtual catalogs and create catwalks for digital models. The platform focuses on solving current problems in the fashion industry, such as accelerating production and reducing costs.
According to the project authors, including FACT MIPT student Evgenia Alekseeva, the use of digital tools allows reducing the time to create and submit clothes by eliminating the need for physical samples. This is especially important for optimizing movie shooting; The use of virtual models and catwalks helps reduce the costs of traditional photo shoots and shooting models. Alekseeva added that this technology could make the fashion business more accessible, especially for designers in remote areas.
To create advertising materials on a virtual platform, the designer only needs to upload digital patterns; The system then converts these into 3D clothing models. You can then try on various outfits on digital models and place them on a virtual catwalk with personalized lighting. As FACT MIPT students Maxim Shevelkin and Egor Slivyak explain, adding animation and the model’s pose will allow you to create dynamic scenes that can be exported as images or video for use in catalogs or online stores. The platform will be available through the website, and in the future the developers plan to integrate it with popular online stores and advertising agencies.
Source: Ferra
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