The number of beauty salons in Russia increased by 15.7% per year

The increase in the number of beauty halls was observed in the more millions of cities, which represent 35% of the total number of halls in the country. The number of salons in Samara increased more by 32.6%, to 813. In perm, growth was 31.4%, to 741, and in Krasnodar- 27.5%, to almost 2 thousand in Moscow is the greatest beauty in Moscow Salonov: 9.2 thousand. In St. Petersburg, growth was 16.2%, 4.1 thousand rooms work there.

The growth in the number of rooms is due to the fact that many teachers leave large networks and open their cabinets or rent places in beauty carots, said Frashiza expert. Ru, Anna Rozhdestvenskaya. In addition, some teachers who used to work illegally at home are now going to work in salons. Among other things, it became more difficult for them to announce their services and celebrate customers due to the Instagram block*, Yana Yakovleva, head of the celebrity hall, explained.

Experts also noticed the growth in the demand for beauty services. The attendance of the halls after the crises recovered, said Anton Derkonos, managing partner of the fingers, Faisoloji and Chevelor. According to the O ofD Fiscal Data Platform operator, in 2024 the number of purchases in beauty sites throughout Russia increased by 14% compared to last year.

In November last year, the first specialized cosmetics store opened Vastiville. It is located on Anna Akhmatova Street in the LCD “City Stories” near the Utroe “Roadzovka” subway. In it you can find Cosmetics of Care of Vastiville, as well as brands such as Act, Ollin, Holly Polly, Sorodine, Shik, Vivienne Sabo, Climtcosmetics and others.

* Meta and their Instagram and Facebook are recognized in Russia with extremist organizations, their activities are prohibited.