Openai – Humanized: this makes an important change in the brand

Openai introduced a change in the brand, which makes changes to its logo, typography and color palette. This is the first change in the brand of the company since it has become wonderful in 2022 with its popularity chat bot ChatGPTField

The head of the design OpenaiVel Moeller, and the design director of Shannon Jager spoke with wallpaper about the changes in the brand, noting that the company was aimed at creating the visual identity of the “more organic and more human” image. This included cooperation with external partners to develop a new type of font, Openai Sans, which is exclusive for the brand. This is an aspect that “combines geometric accuracy and functionality with a round and affordable character,” Openi said in his statement of the mission.

In addition, the internal team of designers made updates in a well -known flower or “icon of research”. The general director of Openai, Sam Altman and co -founder Ilya Satskeever created the original Openai Blossom logo. The updated figure of Moeller and Jager has a greater central space and more sharp and noticeable edges.

When he was asked if the AI ​​was used in the development of the brand change process, the neuron told the wallpaper that ChatGPT helped to calculate various fonts, otherwise all the designs were developed in the traditional way.

The change in the brand will be seen in Openai.comAnd also in all forms of ChatGPT.

The brand change occurs at a time when Openai is in a state of change, with strong competition of the Chinese Depseek brand with open source, which recently confirmed the financial agreement with SoftBank and legal problems with the legal problems with Elon Musk. Nevertheless, Maller insists that the plans for changes were in the process for some time. “Sam [Altman] He asked us to look at a person a little more than a year ago, ”he said in the publication.

While the designer team spoke about their hope that Openai products will help human creativity, do not replace it, Jager indicated that the huge technological brand flourished from what was intended for limited launch.

“Chatgpt has never been destined to be a product. When he initially began a research experiment in 2022, he won a million users in five days, ”Jager said.