The growth of the number of vendors in the markets has slowed four times

The most popular market. In terms of the number of villagers, the Wildberries lead: 56% of their total number collaborate with Marketplace. The following is Ozon with 28%, thirdly: the Yandex market with 13%. In 2024, new sellers began more frequently to business in Wildberries (66%), Ozon (25%) and the Yandex market (8%).

Also last year, the volume of expenses in the markets increased by 41%, and the number of transactions increased by 20%. In 2023, these indicators were 47% and 63%, respectively.

The average control of the markets grew by 18% and amounted to 2.1 thousand rubles, the study points out. The most average check increased in Ozon, by 22%, to 2.7 thousand rubles. In Wildberries, the average check grew 16%, to 1.6 thousand rubles. The smallest indicator in the Magnet market, with a height of 16%, amounted to almost 800 rubles.

Growth at the expense of the regions. According to the results of last year, the regions demonstrated the best increase in the number of transactions, their volume and average verification that Moscow and St. Petersburg. For example, the leaders in the number of transactions were WHO (30%), Chelyabinsk and Perm (29%each), UFA (28%) and Krasnoyarsk (27%), and in Moscow this indicator grew only 13%.

• Previously, Ozon exceeded belongings in the ranking of larger Runet companies according to Forbes. According to Mikhail Burmistrov, general director of Infoline Analytics, this happened due to the fact that Ozon is ahead of the competitor in Fintech and the volume of advertising sales.

• Ozon, which Forbes is estimated at $ 8 billion, is located in the second line of the qualification, and the salvamantillas, estimated at $ 6.6 billion, is in the third. The first place was taken by Yandex with an indicator of $ 16.4 billion.