Reddit will block advertising with this new function

Reddit I realized a function that will block advertising when using a platformThe company strives to provide the user with more control of advertising, which appears on the subnet, so now it will be possible to hide it for a certain time. The new function will be available in applications for iOS, Android and on the Internet.

The company published an entrance that mentions new changes related to advertising. From this week, Reddit users will be able to “Hide” the advertisement of the channelIncluding those shown at the beginning or in subnets. At the same time, all future advertisements of the advertiser’s own account They will remain hidden for at least 12 months.

According to Reddit, this change is based on previous advertising for controlling advertising, such as confidential filters that allow users to block ads on specific topics, such as politics, religion, gambling and weight loss. Despite these management elements, some users reported that this advertisement appears, which involves inconsistencies in the publication algorithm.

Reddit wants to solve these shortcomings by providing the user with manual control in order to hide the ad for any reason. There is also the opportunity to report on advertising, which contradicts the policy of the platform. To do it, Reddit will block all future ads of the advertiser account So they no longer appear in the user’s channel.

Reddit will hide ads, but not all

Although the opportunity to hide the advertisement may seem like a step in the right direction, the truth is that there are still questions. Reddit did not find whether there will be a restriction on the number of advertisers that can be blockedAlthough some users have already reported that they were faced with daily restrictions in the number of ads that they can hide.

Given that 92% of the company’s income came from advertising in 2024.It is difficult to think that Reddit will allow blocking advertising to the right and left. Starting from the departure to the stock market, the company strengthened the strategy for saturating the advertising channel and ensuring that users do not escape them.

One of the most critical changes was Blocking applications of the third partner through payment API. This caused applications such as Apollo is considered the best Reddit client – stop working in June 2023.

The “Hide” option will be available in mobile applications and web -site Reddit over the next weeks. The deployment will be gradual, therefore, to achieve your country, it may take a little.