While buying a new smartphone with Aliexpress CI and the “position” center, more than half of the Russians are turning to cost. While the price becomes a decisive factor for 54% of the participants, technical specifications are 49% of customers. One -third of the participants are interested in the brand and only 14% and 9%, respectively, pay attention to the advice of friends or innovations.
Among the technical parameters, recipients often look at RAM and processor performance. The design and materials of the case attract approximately one -third of the participants, and the quality of the cameras becomes decisive for only 27%. The questionnaire also showed that 25% of the people focused on the fame of the brand before relying on the suggestions of their loved ones, and 17% tend to choose after watching advertising.
Interestingly, 13% of the participants rely on media investigations and only 10% rely on bloggers. Experts say that despite the increasing choice of budget models with good features, the price continues to be a key factor that constitutes the behavior of most buyers.
Source: Ferra
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