Third -Party cookies are small files used by advertisers to monitor users on different sites and create profiles for targeted advertising. Since 2019, the Privacy Sandbox has encouraged the attempt to change cookies with more special technologies such as Google and APIs. However, plans have been repeatedly postponed because the new technologies, including the criticism of the advertising industry and regulators, including the British CMA, will give Google an advantage to Google.
The decision to protect cookies stems from three loss of antimonopoli, which weakens market pressure and Google positions. Although the Privacy Sandbox continues to develop, its role is now unclear. Users can still block cookies manually, and the hidden mode in Chrome takes IP protection to reduce monitoring.
This decision disappointed the confidentiality advocates like the EFF, who said, “He came to priority users.”
Source: Ferra
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