The program includes basic issues interested in the old generation: a healthy lifestyle, kitchen traditions, needlework, gardening and home arrangement. Particular attention is paid to the materials related to physical activity, prevention of diseases, psychology, as well as recipes and practical recommendations for daily life.
Program participants will receive additional promotion from the platform that will help to increase the scope of the audience and to attract new subscribers. The project is open for both experienced writers and those who start to create content for classmates. The most active participants will be able to move to the second level of the program, which has increasing scope and priority in the recommendations.
To participate, it is necessary to have a decorated group and publish at least 2-3 materials per week in the form of texts, photos or videos. The content should be specified in a simple language, it should have a clear structure and practical advantages for the audience.
As Boris Mokrousov is the Marketing and Content Director, the program aims to create a safe environment in which the old generation is respected and understood. In the future, the audience is planned to expand the project for authors of other topics related to 55+.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
