This Thursday (11) Google announced a series of improvements to its search engine aimed at improving the quality and reliability of its results. Regarding the company’s details, the most relevant change are the developments in the highlighted sections that provide a summary of the most important information for the user’s request.

Now, the function will be powered by the Unified Multitasking Model (MuM), an artificial intelligence (AI) model designed to identify the idea of ​​consensus between different information sources. Innovation in practice will search whether the relevant pages have data with a higher level of agreement with each other and use the evaluation to improve the results presented to the user and their respective position in the address list.

Similarly, Google reduced the display of featured snippets on results pages for unanswered questions by 40%. To better illustrate an example, he suggests the company search scenario: “When Snoopy killed Abraham Lincoln”. In this regard, the highlighted snippets will display the history and information about Lincoln’s assassination and take an inappropriate turn to the user’s request.

Fighting misinformation

Google has updated a number of other features to improve the verification of information in the search engine. For example, the “About this result” functionality received support for Portuguese and seven other languages, along with broader context for the data presented. As such, the “About this page” functionality has debuted, allowing you to quickly search for more information about a site.

In another context, to prevent the spread of misinformation about ongoing events, Google has implemented notifications on the relevant results pages. Now, if the search engine is not “satisfied” with the quality of the answers offered, it will suggest that the user try searching again in the future.

investment in education

Most recently, Google announced that it has developed an information literacy curriculum for teachers through a partnership with MediaWise of the Poynter Institute for Media Studies and PBS NewsHour Student Reporting Labs. It is worth noting that the company has already invested at least US$75 million in projects to strengthen media education and combat disinformation.

Check out Google’s full press release by clicking here!

Source: Tec Mundo

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