After the start of the special operation in Ukraine, a significant part of Russians refused to buy smartphones of well-known brands in favor of the Chinese, the survey showed. Also, many began to pay more attention to budget and no-name devices.
Smartphones from Chinese manufacturers are now chosen by 41% of Russians, 19% have refused to buy devices from familiar brands, according to a survey conducted by the Calltouch service. Every tenth respondent began to pay attention to smartphones from unknown manufacturers.
“For the moment, retailers – gadget sales platforms – have been held back by the situation of uncertainty and falling demand from buyers. Analysts register a record drop in sales in the second quarter of 2022”, said Artur Sargsyan, commercial director of Calltouch.
After the start of the special operation in Ukraine, 35% of respondents began to buy used smartphones, 9% ordered devices from abroad. The sanctions have led one in three Russians to put off buying a smartphone until the economic situation stabilizes, the survey showed.
Author:
Kirill Bilyk
Source: RB
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