TikTok is the most popular social network at the moment and this has caused many other platforms to copy its core features in an attempt to outshine it. Failed, yes. The latest to join this tedious trend was Twitter. Those led by Parag Agrawal introduced new video player And more importantly section devoted entirely to to this content.
Twitter indicates that that over time, videos have become an integral part of public discussion. They also mention that it’s a great way for users to express themselves. For these reasons, and also because there are videos that usually get millions of views on the platform, Dead Pool 3for example, they consider it appropriate to improve the quality of video viewing.
The first step was to extend your player, which will be able to expand video to full screen – like TikTok – at the touch of a button. Twitter ensures that this will allow them to offer a more “immersive” experience. But the main innovation is that by swiping up you can access other videos you might find interesting. Thus, it will be possible to navigate schedule proposed content. And if you want to go back to the original post, just hit the return arrow.
Twitter knows that to encourage video playback, it is not enough to improve the player. For this reason, the Browse tab will display a carousel of recommended videos. Fortunately, judging by the published screenshots, this new interface element is not too intrusive.
“With our new carousel, you can now easily find more videos you like, as well as tweets and trends you might be interested in. Just open the Browse tab to see some of the most popular videos shared on Twitter.”
Twitter is already testing its news
When will these features be released? At the moment both player and video carousel are under testing for a limited number of users on iOS and Android. Therefore, if the experience is received positively, it will certainly not take long to see it available to everyone.
A key point in Twitter’s strategy, which is a far cry from Instagram’s, is that its proposal to give more weight to video does not involve a complete redesign of the interface. The improved player a priori seems to be a good addition. It’s also true that A lot will depend on whether the algorithm is really capable of showing interesting videos.otherwise, I don’t predict good reception.
“We want everyone to be able to easily use our service in the way that best suits their needs, and videos (including fun movie trailers) are an important part of that,” Twitter says.
Source: Hiper Textual
