Twitch will analyze the reduction in the payment that its “streamers” receive for a subscription

Twitter you would like to apply important changes to the payments you make to your streamers. The goal of the platform will be to promote a more profitable strategy in the long term to meet the expectations of Amazon, its parent company. However, these measures may have a negative impact on content creators as will reduce your percentage of subscription revenue.

as assembled bloombergone of Twitch’s proposals would be to drop the revenue-sharing scheme it currently uses to streamers with Tier 3 subscriptions. The above media mentions that the platform will no longer offer a 70/30 split in favor of content creatorsbut would equate it to 50% for each part.

The move will also affect Tier 2 subscriptions, where the split is currently 60/40. Thus, all scales will be equalized 50/50, as it already happens with level 1 and Twitch affiliate programs. It is not yet known if the streaming service will push this initiative forward, but if it does, could start to rule from the summer.

Another possibility that Twitch will look at is to maintain different levels of revenue sharing, with requirements that must be met to be part of them. And they talk about encouragement streamers show more advertisements during their live performances, which can have a very negative impact on the general public.

Twitch to sacrifice exclusivity for higher revenue

If Twitch really goes ahead with its plan to cut the share that users get streamers for a subscription, you will have to offer alternatives to offset this negative economic impact. The option to be processed will be waive exclusivity agreements with partners (partners); this would allow them to simultaneously run on competing platforms such as YouTube and Facebook Gaming.

This could be a double-edged sword for Twitch. Recall that the service, owned by Google, really gives 70% of the income to users. streamers; and there have already been instances of content creators switching sides looking for better deals.

As of now, the modifications that Twitch will have in the folder have already generated significant backlash on social media. “The worst part is that supposedly the people that Twitch hired to represent the creators and their voice at the negotiating table seem to be the first to say that the creators really don’t deserve to be forced to subscribe.” posted by Zach Bussyjournalist specializing in streaming platforms.

Twitch has neither confirmed nor denied the information posted by the user. bloomberg, so for now everything will remain a matter of speculation. It will be interesting to see if we go down this path, agreements with streamers most viewed in the world. We mean that the most important figures of the platform often negotiate alternative income shares privately.

Everything will depend on the economic goals that Amazon sets for Twitch in the future. Obviously, the desire to show more ads and get more subscribers will be associated with their attempt to achieve that the platform is “financially sustainable” in the long term.