The Ozon market has decided to reduce the rate of product promotion for sellers to 1 ruble per thousand impressions before the sales of 11.11 and Black Friday, previously there was a rate of 35 rubles.
You can connect a new offer in “Templates”, a tool for automatic configuration of promotions. According to the company, the inclusion of “Stencils” increases the coverage of the product file by an average of two times.
Ozon emphasized that the decrease in the cost of the service will not affect its quality.
“According to the results of the previous “I want to grab” mega sale, the sellers who used the “Templates” doubled their turnover and the number of orders more than 2.5 times compared to those who did not use additional promotion tools, “said the source. Ozon.
It is not yet known how long the new rate will be in effect. The market clarified that the 1 ruble rate will be available during the High Sales season, including the New Year sale. The decision to extend will be made based on the effectiveness of the innovation.
Author:
Natalia Gormaleva
Source: RB
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