Coca-Cola’s traditional holiday campaign, which focuses on family, togetherness and community spirit, takes its place on social media through the Christmas app. It was developed for the third time in a row by augmented reality (AR) company RD3 Digital. action leads users to attend Santa’s dinner and follow the anticipated Coke Caravan🇧🇷
The magic that works on “guests” mobile phones is helping technology to recover traditional Christmas recipes and emotional memories in a fun and practical way. Just point the app’s camera at Coca-Cola’s special Christmas wrapping – cans or bottles – diving into Vila Mágica and being greeted by Santa himself.
In addition to keeping track of the preparations and attending dinner with Bom Velho’s family, the app will allow you to check the routes of the truck trailer expected from the company. Complete the Christmas package, an interactive game and the possibility to take themed selfies🇧🇷
Christmas finds the way
For Christmas to find its way – Coca-Cola campaign slogan for Christmas 2022 – The app user needs to put all the pieces of the interactive game in place and create a path for the Coca-Cola Caravan to reach its final destination.
The lighted train is one of the most important parts of the parade, which has become an integral part of the Christmas calendar in many cities around the world. If you want to know if your city will get the CaravanJust look at the route, transit date and countdown of events in the app.
The “Natal Coca-Cola” app, available on iOS and Android, including for people with low vision, provides a complete immersion experience in Santa’s house; this means walking in circles as you walk in the real world. without the need for 3D glasses🇧🇷 AR technology also allows you to take selfies with Coca-Cola items and Christmas filters digitally placed in the background.
Source: Tec Mundo
