As the end of the year approaches, important dates like Black Friday and Christmas stimulate trade in anticipation of high profits. according to the projection National Trade Confederation Goods, Services and Tourism (CNC), acquisitions will be boosted by the World Cup and should move R$4.2 billion — The highest recorded on Black Friday since 2010, when the date began to be adopted in Brazil.
But it’s not just retail that’s posting high financial gains this time of year. With the change in buyer behavior due to the pandemic, the e-commerce model has grown exponentially in the last two years.
This fact, added to the increase in the number of people working from home connecting to poorly protected networks, is attracting the attention of cybercriminals by increasing vulnerabilities on attack surfaces. By exploiting vulnerabilities, they manage to break into store systems in search of huge financial gains and steal confidential information to sell on the darknet.
What are the main reasons that can lead to cyber security breaches?
Weaknesses in shopping platforms can harm both the customer and the business, lose customer trust and pay penalties for not following the rules. General Law on Protection of Personal Data (GDPR🇧🇷🇧🇷
According to the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC), an Austrian organization that monitors cybersecurity in various industries, theft of information such as logins and passwords from employees working in the retail and hospitality industry is the main cybersecurity issue. facing industries such as retail
That’s why it’s important that more and more e-commerce companies make sure they’re protected and pass that security on to their customers.
Although more and more sophisticated attacks have been recorded in recent years, such as with ransomware, by the end of the year criminals are using simple tactics. The incidence of malicious links is increasing, taking advantage of the fact that many people do price research to buy gifts.
The coup can happen through emails, social media posts, and even addresses shared by acquaintances in WhatsApp messages. That’s why consumers need to be more wary than ever of any strange-looking link, and before entering any personal information they need to make sure that what they’re accessing is an offer from a real company.
Another very common way is to use fake QR codes. Scams with these fake codes are becoming more and more common, especially with the emergence of Pix as a payment method. In fact, many organizations offer spot value discounts if paid through Pix, but the buyer needs to make sure they’re negotiating on a secure site.
And it’s easy to spot, even if the website looks the same as the real one, it’s always possible to find typos or grammatical errors that indicate this is a fake page. Tip here: Be careful🇧🇷 Always doubt. This can protect you from online scams.
Source: Tec Mundo
