THEM YouTube plans to launch a free content channel and advertising to compete with platforms like Pluto TV. The format, which will be a kind of “free cable channel” from Google, will show movies and programs by broadcasting them live.
The information was announced by this Friday (13). The Wall Street Gazette. A YouTube spokesperson confirmed that the company is testing the format with a small number of partners, such as Lions Gate Entertainment.
“We are always looking for new ways to give viewers a central destination to more easily find, watch and share the content that matters most to them,” the spokesperson said.
The initiative is part of a larger plan for YouTube to try to compete in other sectors of the audiovisual streaming industry. The video platform already has 2 billion monthly users worldwide and has the highest viewership of TV streaming services in the United States.
According to Nielsen, approximately 8.8% of US television viewers were on YouTube in November 2022. The finding marked the third month in a row that Google’s video service was ahead of Netflix in terms of watch time.
Competitors and format
Popularized in Brazil mainly through Pluto TV, the format is known as “Fast” and is short for “”.free ad supported streaming TV Channels”. In Portuguese the concept can be translated into something like “advertising free TV channels”.
According to streaming industry executives interviewed by The Wall Street Gazette , Fast has attracted the attention of many viewers as it offers a more “convenient” consumption experience. There is a kind of greater “pressure” on other streaming services because people have to choose what to watch.
Chris Buchanan, president of streaming consultancy South Medio Partners, said this Fast model of streaming shows, shows, series and movies is “the macaroni and cheese of television and movies.” .
Pluto TV features movie channels broken down by genres such as action, comedy, drama, romance, thriller, horror, sci-fi and national, as well as kids shows, news, sports, music and more.
In the US, over 20 platforms such as Roku and Tubi currently offer the Express format.
Source: Tec Mundo
