The announcement was made as part of a story about TikTok’s “Keep It Warm” button, which Forbes says can be used to embed employee-selected videos on users’ “For You” pages. “business. TikTok users.

TikTok spokesperson Jamie Favazza told Forbes that the increasing number of views for certain videos isn’t the only reason to use “warm up.” TikTok also said that “it may promote some videos that will help diversify the content.”

Hot videos account for “about 1-2 percent” of total daily video views, according to an internal document obtained by Forbes. The document states that “Heated” videos do not have a tag that indicates they are promoted by TikTok-like ads or sponsored posts. Instead, they look like any other video the algorithm will pick for you.

Source: Ferra

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