The owners of large shopping centers decided to launch their own brands amid the departure of foreign clothing brands. The structure of Kievskaya Ploshchad, God Nisanov and Zarakh Iliev, the owners of commercial real estate and the Tashir Samvel Karapetyan Group of Companies, have such plans, Kommersant reported.
The plans are still experimental in nature specifically to fill empty areas in shopping malls. The development of own brands will require large investments to open their own production, qualified employees, said Evgenia Khakberdiyeva, director of the department of retail real estate at NF Group.
Marina Malakhatko, head of CORE.XP’s retail department, added that shopping center owners often attract third-party brands and invest in developing stores of these brands on their premises. Shopping center owners do not always manage to develop their own business direction in a quality manner: the expansion of networks is limited to owner-owned premises, and the emphasis is only on the development of physical outlets without online sales .
- In July, the Tashir group decided to launch the Zebra Home chain of household items. At that time, more than 150 million rubles were invested in the project.
- Russian clothing chains Lime and Stockmann have also shown interest in the homewares market. The first points may appear as early as 2023. Now the main participants in this market are Tvoy Dom, Hoff, Domovoy, Leroy Merlin, Cozy Home.
Author:
karina pardaeva
Source: RB
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