The co-founder of the retailer Sela, Boris Ostrobrod, drowned in a car in a lake in Latvia. This was announced by his cousin and his partner Arkady Pekarevsky on Facebook *, writes RBC.
Pekarevsky called the incident a tragic accident. “I was driving along the lake at my house in Latvia, the car slid into the lake, it flipped over and Borya drowned,” he wrote.
Ostrobrod’s son Edward also confirmed the information about his father’s death.
Boris Ostrobrod was 65 years old. He graduated from the Leningrad Mining Institute. Plekhanov and received the specialty of engineer. The brothers founded Sela in 1991. Ostrobrod previously said it was named after a beach and rock in a small resort town near Tel Aviv. At first, Sela traded in cosmetics, royal alcohol, food products.
A few years later, the entrepreneurs established direct supplies of down jackets from China, then expanded the range, and soon came to developing their own clothing and accessory designs.
The first store of the Sela brand opened in St. Petersburg in 1997. The company’s design office was first located in Israel, but later moved to Russia. Most of the products were made in factories in China, but also in Bangladesh and the Russian market.
In the summer of 2019, the company was sold to Melon Fashion Group (MFG), which owns clothing retail chains befree, Love Republic and Zarina.
Author:
anastasia mariana
Source: RB
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