The introduced card system will indicate the number of complaints and the reason: a yellow card for one or two complaints, brown for reputational risks, and further work of the offender will be denied.
Representatives of the ABA argue that the system is designed to encourage ethical behavior in the advertising industry and to protect consumers from misleading or harmful information. They emphasize that all complaints will be carefully reviewed by moderators to avoid false accusations or misinformation.
Source: Ferra
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