First of all, stress can be experienced due to the multitude of options. In one study, American psychologists Sheena Iyengar and Mark Leaper found that consumers are much more likely to buy jam when they have fewer choices. For example, if there are six varieties, 30% of the participants bought jam, if there are 24 varieties, only 3%. Accordingly, the person may experience anxiety due to the abundance of choice.

Often people do not have enough experience (or believe not enough) to adequately assess their abilities. For example, when solving financial problems. If your goal is vague (“start saving more”), this will not give you confidence in your choice when you are invited to eat.

Some unimportant decisions may have high emotional interests. Let’s say the choice of clothes for a date is not just about fashion.

And when all these factors combine in one situation, decision anxiety only intensifies.

Additionally, scientists have found that there are two main decision-making strategies. It is satisfaction and maximization. The second term means that a person is trying to find the best possible option.

Maximization and satisfaction have also been associated with personality traits. People who maximized were less likely to be satisfied with their lives and more likely to regret their decisions.

One way to get rid of the stress of making decisions is to form habits. So you will perform actions “on the machine” and not think about what to choose.

News cannot be equated with a doctor’s prescription. Consult an expert before making a decision.

Source: Ferra

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


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