In 2023, more than 400 new stores of domestic brands will open in Russia. We’re talking about retailers like Gloria Jeans, Stockmann, Melon Fashion Group and others, Izvestia learned.
Gloria Jeans intends to open 130 new stores, said Alexei Kondrakov, senior vice president of Real Estate. According to the development director of the Melon Fashion Group (Zarina, Befree, Love Republic, Sela brands), Igor Maltinsky, the group plans to double the number of new outlets opened this year compared to 2022, when 113 new outlets appeared. .
Stockmann also has ambitious plans: the chain aims to open the doors of 20 department stores this year. At the same time, last year the network did not launch new outlets, said Stockmann’s general director Gennady Levkin.
In the coming year, it will be possible to observe how leading Russian brands take the lead, and new young names also have a chance to significantly expand their market presence, experts say.
- Since the end of February 2022, Zara, Bershka, H&M, Uniqlo and several other brands have left the Russian market amid the Russian special operation in Ukraine. In this regard, a significant part of the niche of modern youth clothing, which Russian brands rushed to occupy, has been vacated. Analysts interviewed by RB.RU predicted further expansion of the Russian fashion segment, even if the departed brands return, albeit under a different name. In his opinion, this will not affect the domestic manufacturer much.
Author:
karina pardaeva
Source: RB
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