in 2023 Apple surprised us by renewing its M3 chip computer seriesAlthough many analysts have suggested that the company is considering an “inventory cleanup” before launching its next-generation models, data from recent market research confirms this: The decision was a move by the company to boost low sales during that year.

According to new data from IDC, Mac shipments fell 22.4% in 2023, down from 27.9 million in 2022 as a whole. Last year, the firm with the bitten apple was continuing to enjoy growth achieved during the pandemic thanks to demand for computers to work from home.

Macs performed worse than their rivals.

Global shipments of traditional PCs marginally exceeded expectations in the fourth quarter of 2023 (fourth quarter of 2023), with approximately 67.1 million PCs shipped, a 2.7% year-on-year decline, according to preliminary results from the Global Quarterly Tracker. personal computing devices.

While all computer manufacturers had an underperforming year, Apple performed slightly worse than its rivals. Lenovo’s decline was 13.2% and HP’s decline was 4.3%, compared to a 22.4% decline in Cupertino.. Dell performed almost as poorly last year, falling 19.6%.

To improve the outlook, Apple responded with the sudden launch of two 2023 MacBook Pro models with M3 Pro chips (M3 Max and 24-inch iMac with M3 chip) in October 2023 at a new special event called “Scary Fast.” The update comes just nine months after the launch of the MacBook Pro series with M2 Pro and M2 Max chips in January 2023.

Despite the scenario that characterizes 2023, there may be an increase in computer sales this year. According to Ryan Reith, group vice president of Mobility and Consumer Device Trackers at IDC, he says: “There’s a lot of positive momentum going forward for PCs,” after market contractions appeared to have bottomed out.

As for sales results for Macs with M3, we’ll know more on February 1, 2024, when Apple publishes its first-quarter financial results on its regular call and a day before the launch of the long-awaited Vision Pro.