Apple achieved great success with iPhone sales figures throughout 2023. The Californian company managed to surpass Samsung as the leading company in smartphone sales. But after a short time, iPhone sales dropped in the first quarter of 2024 and Apple lost the lead.

CIRP shared Interesting market research analyzing iPhone activations Compared to Android in the United States. The results show that iPhone sales figures experienced the biggest decline in 6 years.

Bad news came to Apple, which was busy promoting new iPad models with a special event to be held in the first week of May.

iPhone market share in new mobile phone activations

Data shared by CIRP shows that Apple managed to achieve this goal 40% market share in the first half of 2023. Shortly thereafter, iPhone sales figures dropped to 36%, and they have now reached that level in the first quarter of 2024. At least 33% of sales among new phone activations.

iPhone sales dropped

CIRP analysts believe that the decline in iPhone sales figures in 2024 is due to: Apple phones are increasingly equipped with higher quality materials and hardwareso they last longer.

Added to this factor lack of technological innovationIt may have contributed to U.S. consumers no longer buying as many new iPhone models as in the first half of 2023.

We should also point out that data on iPhone sales figures is limited to the USA. In the rest of the planet, things may be completely different. For example, in Spain, Apple is the third brand that sells the most smartphones after Xiaomi and Samsung.