Apple and Samsung’s sales figures in the mobile phone industry are quite good. Both companies dominate the market with very attractive for consumers. Apple became the top-selling manufacturer internationally at the end of 2023. But a few months later, Samsung retook the lead as the top seller in the first quarter of 2024.

It is true that Samsung sells more smartphones than Apple. It has a wide device catalog with a very attractive price range for consumers. But in reality Apple sells better. The Californian company recorded a higher sales level of high-end phones.

Annual sales figures in the mobile phone industry

CIRP conducted a market study analyzing Mobile phone sales from major manufacturers in the United States For a one-year period between April 2023 and March 2024.

The results were as expected. Samsung marketed more smartphones than Apple. Specifically, 5% more. However, Apple sold more flagships. They define the “flagship” from CIRP as new generation phones. That’s why Apple sold more iPhone 15 models than Samsung sold the Galaxy S23 or S24 models.

Latest CIRP sales data

During a one-year cycle, Samsung had one sale. 38% Apple gained market share for its share of total smartphone sales 33%. Motorola is still far behind in market share. 13% and in fourth place is Google, with only one 6% about sales.

But 33% of Apple sales 64% are new generation phones. They sell higher quality products. This is much higher than Samsung, which has only 42% of its “flagship” sales.

Apple is selling more next-generation phones

CIRP research suggests that one-third of Apple’s sales come from older-generation, lower-priced phones like the iPhone SE. The company with the bitten apple logo sells more new generation phones than Samsung This means your revenue is higher even though your sales are lower.

Samsung has a large catalog of smartphones available at a wide range of prices. Sales figures show that the company sells a lot of mid-range phones, especially the Galaxy A series. These are very cheap but extremely responsive phones and great value for money.

For your part, Apple sells 64 percent of iPhone 15 units However, the company’s catalog also includes much more affordable options such as the previous generation smartphones iPhone 13 and iPhone 14 or the popular iPhone SE. We will have to continue to examine how the market evolves and whether Apple can once again surpass Samsung in quarterly sales in 2024.

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